Meet Our Coaches

We’re proud of our RiderCoaches. These folks are the real heroes of our school, and will make your Total Rider experience one you’ll never forget!

Jeffrey AlfordJeffrey Alford, Program Manager: I am a native Texan but I have lived all over the world and have been a motorcycle enthusiast all my life.  I have over 100,000-lifetime miles, and before getting out of the US Marines in 2013 I became the Battalion Safety Officer, which afforded me the opportunity to become a RiderCoach.  I am a lifetime student and will jump at the chance to learn something new.  I have completed several advanced street and beginner racing schools in an effort to better not only myself but those I come into contact with. With Total Rider, I have come full circle, from student to RiderCoach and truly enjoy seeing new riders share the passion for motorcycling.
Erik MarquezErik Marquez, Fleet Manager: Erik has been riding since 1976 and never without a bike or 10 in the garage. Erik’s passion for motorcycling remains as strong as ever. Spending hours riding, racing, repairing motorcycles for his family, friends and local riders. Most of Erik’s riding time is on Sport and off road bikes… But the occasional a Standard, Supermoto or cruiser finds its way into the garage. Long distance riding is new found fun for Erik…The Iron Butt Association is another way to expand his Motorcycling life. Erik rode 1180 Miles with nothing but gas stops from his home in Kempner, to Indianapolis IN for the 2013 Moto GP on his VTR1000F turned Sport Tourer, as his venture into long distant riding, earning his first Iron Butt award. Capitalizing on his life long experience as a trainer, rider, racer, mechanic, and bike builder … Erik became a MSF Rider Coach to teach new riders how to safely begin their lifelong passion for motorcycles. It has been a great experience, and wonderful way to see the Motorcycle community grow.
Chet RobyChet Roby: I am a native Ohioan, moving to Texas in 1995, thus giving me 11 months of motorcycle riding, versus the 6-months in Ohio. I am a firm believer that motorcycling is a life-long learning experience and therefore choose to ride whenever possible, including to and from work on questionable weather days. My travels have allowed over 100,000 safe miles on both two wheels and three wheels, as I am certified through MSF to teach both two wheels and three wheels. Many basic motorcycle skills are perishable, thus the importance of riding to reinforce these skills, which can become rusty, if not used regularly. My focus in teaching motorcycle safety is exposing students to ways of riding safer by understanding the risk involved in motorcycling and risk taking and developing a strategy in managing risk. Ride safe.
Brad LancasterBrad Lancaster: I’ve been a RiderCoach since 2002. My current motorcycle is a 2012 Harley Davidson Street Glide. I began riding when I was 8 years old and have been an active motorcyclist all my life. Teaching has been my way of giving back to the motorcycling community and I enjoy watching people make their dreams come true of taking on the two-wheel challenge and enjoying the ride.
Choon GanChoon Gan: I live in South Austin, but am originally from Singapore.  I came to Austin for college and just fell in love with the city.  Motorcycles fired my imagination early in my childhood when I used to pour over my father’s old photo album every so often studying the pictures of him astride his Norton.  By then, my dad had long given up riding, so the only way for me to get my motorcycling fix was to beg my uncle for rides on his Honda Cub whenever he came to visit.  I’ve now been riding bikes for over 35 years and been a RiderCoach for over 20.  It has been and continues to be a pleasure to help folks learn to ride and to see them on their way to becoming better, safer riders.
Glen PughGlen Pugh: I am originally from Van, Texas and currently serve in the Air Force at Dyess AFB in Abilene. I have been riding steadily since 1999 and have just under 100,000-lifetime miles in the saddle. I started teaching for the MSF in 2001 at Sheppard AFB, Tx in Wichita Falls and have taught in multiple locations since then. I have owned a 99 Yamaha V-Star Classic 650, 98 Honda Shadow Spirit 1100, ’01 Suzuki Intruder 1500a and I currently own an ’03 HD Road King Classic as well as a ’15 KTM 1290 Super Adventure. I became a Rider Coach to help others enjoy motorcycling and to keep my skill sharp as well.
Arsenio DeLaraArsenio DeLara: I was born & raised in El Paso, TX. My riding experience began when I was in middle school, riding my friend’s dirt bike – without my parents knowing, of course. I found myself having to explain quite a few scrapes, bumps & bruises. I joined the Marine Corps at 18 & never looked back. I experienced an awesome, but very challenging & extremely rewarding career, filled with many opportunities. I visited & rode motorcycles in many different countries; with many different riders. Riding with locals, I learned a myriad of techniques & riding etiquette that helped me become a much better, well-rounded rider. I became a MSF Instructor in 2007 because of my passion for safe motorcycle riding & as my way of giving back to fellow Marines & service members, doing my part as a leader, ensuring each rider is trained & taught how to properly / safely operate a motorcycle, so he/she may have an enjoyable experience as a rider. Since then, as a retired Marine, I have been blessed to continue giving back, off base now, sharing my motorcycle safety education & experience with soon-to-be riders of my community – so they too can become safe / vigilant motorcyclists; embarking on long & enjoyable riding experiences. I look forward to learning from & with each one of you. Keep the shiny side up & the rubber side down!
Semper Fi.
Cory YatesCory Yates: I started riding on the dirt when I was 6. I did that until I turned 14 and was able to get a permit to ride with my dad on the street. Once I turned 16 I got my license to ride my bike by myself. I grew up around motorcycles all my life. My dad has always had a bike as long as I can remember. Some of the fondest memories I have of growing up are of my dad and I camping on motorcycle trips or just cruising around town together. Motorcycles are a great way for families and friends to grow closer together, and they are an amazing mode of transportation. I still ride on the dirt too, I have a KTM 250 SX-F that I ride when I’m not on my Road Glide. I enjoy teaching people how to ride and watching them light up when they realize how awesome it is to ride on two wheels for the first time.
Chris GothChris Goth: My obsession with motorcycles began at the early age of 3 when my big bro, whom I looked up to and admired, gave me a Yamaha “Y-Zinger” 50cc dirt bike. Growing up in the vast fields and vineyards of 1980’s undeveloped Southern California, I rode that machine every day and honed my skills. I crashed often, and got back up and on the saddle the same amount of times. I learned a valuable lesson early in my riding career; the more determined you are to stay on the saddle, the less you’ll fall off it. I apply this maxim to many areas of life, particularly to motorcycle safety. I began teaching motorcycle safety at the age of 26, because I wanted to mentor as many new riders as possible. Becoming a safe and capable motorcycle rider is a life achievement that many of our friends and family will immediately recognize. I have truly enjoyed every class that I’ve taught, because I know that just like my big brother who started me out riding, I am having the same effect on others; helping them gain this achievement, all the while demonstrating the importance of safety.
Gene PrenticeGene Prentice: I have been riding for 23 years and have have been an MSF Rider Coach since August 2016.  In addition to having coached the Basic Rider Course, BRC2, Advanced Riders Course and the Military Sport Bike Riders Course, I was the motorcycle mentor for over 250 motorcyclists at Brooke Army Medical Center.  Volunteering for safety presentations at Joint Base San Antonio in a multitude of areas and planning rides are all ways I enjoy giving back to the motorcycling community.
Brian CallananBrian Callanan: Although Brian is one of our newest RiderCoaches, he has completed more than 75,000 miles on a variety of motorcycles. Brian has been to 25 states on a motorcycle, from Maine to the Florida Keys, Ohio to the Blue Ridge mountains of Tennessee, and all roads in between, even a 2-up trip across Mexico. After riding up and down the east coast for about 15 years, Brian decided to make central Texas his home 3 years ago. He joined TR in order to give back to the local motorcycle community. Brian is a daily rider, and commutes into downtown Austin, no matter the weather. He is also committed to being a lifetime learner and sharing his knowledge and passion for motorcycling with anyone willing to listen.
Kéras PowellKéras “Tasha” Powell: Has been riding since 2007, and as part of wanting to be a better rider, she joined Total Rider in 2016.  She started off shadowing the coaches and learning the ropes prior to becoming a Rider Coach in the latest curriculum.  Her interest and desire to pass on knowledge stem from wanting to keep people out of the hospitals since she is pursuing her bachelor’s degree in nursing.  Part of the process in coaching others to be safer riders is to grasp the fundamental ideas of being a safe rider.  No matter how basic the concept, continuing experience, and practice are necessary for mastering any skill, especially one like riding.   Some of the motorcycles in her garage have included a Honda CBR1000RR and a Harley-Davidson XR1200X.  “Being a smart and sensible rider keeps you on your ride, on the road and out of the Johnny gowns”.
Scott RaderScott Rader: Having “the wind in my face” is a lifestyle I came by honestly & early. An old black and white family photo shows me at a few years of age, holding on to the tank chrome, seated in front of my father on his Triumph. After a childhood of riding friend’s minibikes and go-carts, I bought a Honda CB350 – a friend rode it home for me. I had 2 short weeks to learn to ride it and take the PA motorcycle license test. The following morning, I rode my only transportation 14 hours across 6 state lines to start my second year of college. That was all it took. I have since owned numerous motorcycles, and enjoyed commuting, cruising, and touring the US and Mexico. Early in 2016 a sponsor dealership was looking for new coaches, something I had considered for many years – it took little time to get on board. I am a life-long learner and teacher at heart. I thoroughly enjoy every time a new rider has an “ah-ha” moment – whether it be a “safety-mindset” or an “improved-skillset”. Ride safe.